EST. 2015· VOLUME XI
Stories woven from pure linen.
A slow record of style, craftsmanship and the conversations around the fibre we love. Read the latest from the Pure Linen Journal, and follow our announcements in the press.
The runway loses money. The perfume pays the bills. And the logo does the advertising. So what exactly are you paying for when you buy luxury? There is...
Looking for the perfect Onam outfit? Discover the tradition of Onakkodi, men's Onam fashion ideas, and timeless 100% pure linen festive wear...
For a few seasons now, menswear has been quietly drifting away from logos and bold statement pieces toward something far less loud:...
Most spring style guides are written for a climate that doesn't really exist in India. They're built around the idea of "transitional...
Now Ethnic motifs and embroidery of the Toda tribe of The Nilgiris on a pret line The Rasamalli jacket, the Vasamilli shift and the Samarani top — these...
Jaya Shree Textiles, one of the pioneers of linen in India, fondly calls it the perfectionist’s fabric. Since 1949, they have worked...
At some point in our lives, almost all of us wanted to dress up like a celebrity we admire, didn’t we? The...
The impacts of the Industrial Age on the environment is a hot topic of discussion. Humanity is trying to wriggle out of...
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