EST. 2015· VOLUME XI
Stories woven from pure linen.
A slow record of style, craftsmanship and the conversations around the fibre we love. Read the latest from the Pure Linen Journal, and follow our announcements in the press.
For a few seasons now, menswear has been quietly drifting away from logos and bold statement pieces toward something far less loud: soft, muted neutrals, stone, cream, oat,...
Most spring style guides are written for a climate that doesn't really exist in India. They're built around the idea of "transitional...
There's a city in Kerala that doesn't get enough credit. It's not the loudest city in India. It's not the biggest. It...
When the COVID lockdown was announced, everything simply went quiet. Stores shut. Inventory sat untouched. The business, built patiently over years, suddenly...
Now Ethnic motifs and embroidery of the Toda tribe of The Nilgiris on a pret line The Rasamalli jacket, the Vasamilli shift and the Samarani top — these...
Jaya Shree Textiles, one of the pioneers of linen in India, fondly calls it the perfectionist’s fabric. Since 1949, they have worked...
At some point in our lives, almost all of us wanted to dress up like a celebrity we admire, didn’t we? The...
The impacts of the Industrial Age on the environment is a hot topic of discussion. Humanity is trying to wriggle out of...
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