
LinenTrail Co-Founder . Expert Author
Anirudh Kollara
Co-Founder and Director of Marketing & Strategy at Linen Trail
200+
Articles
2015
Since
About the author
Anirudh Kollara is the Co-Founder and Director of Marketing & Strategy at Linen Trail. Since founding the brand in 2015 at age 19, he has led its evolution into a digital-first, direct-to-consumer label rooted in craftsmanship, fabric integrity, and timeless design.
A strong advocate for slow fashion, he focuses on building garments that last, with a fabric-first approach and one of the largest pure linen catalogs (1200+ styles). Under his leadership, Linen Trail continues to scale responsibly while maintaining quality, with strong repeat customer loyalty and steady year-on-year growth.
Direct-to-Consumer (D2C) Brand BuildingPerformance Marketing & Growth StrategyFabric-First Product StrategyConversion Rate Optimization (CRO)Sustainable & Slow Fashion LeadershipLinen Fabric Expert
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